What is typography?
Typography is the art of using text for a creative purpose, examples of this include greetings cards, books, posters, newspapers, and fine art pieces - the outcome must be appealing to the eye and the text must generally be east to read. Due to the fact that the text must be easy to read the typographer must carefully select aspects of the text such as; font, colour, size and positioning.
Each of these must be considered when thinking about the audience and purpose of the typography, for example a poster will use bright, loud and bold typography in order for it to stand out in a cluster; where as newspapers or textbooks are usually formal prints, that tend to be printed in black and white.
No comments:
Post a Comment