Digitally enhanced photos.

Digitally enhanced photos on the internet.

I studied the way that digitally enhanced images are used in everyday life; to advertise, emphasis and create artwork. Digitally enhanced art work is work that has been uploaded onto a computer and editing using specific computer software like Photoshop, the effects can very fro layering, sharpening and enhancing brightness.

I have collected some images below that evidence my research on digitally enhanced photos – my first image could be used for tourism photography and advertisement, the idea would be to change the colours, contrasts and lighting in order to portray the ideal image for the outcome, this is used in advertising for holidays and scenery because it makes the landscape look more appealing to the audience.

My second use of evidence for digitally enhanced images was magazine and make up photography, these images are enhanced and photo-shopped to make the subject look like society’s idea of “perfect”. These images influence consumers across the globe into purchasing these products in order for them to conform to an ideal.

Thirdly, these processes can be used when creating a background for film advertisement, these are often succeeded through the use of digital media and green screens, the person us usually real, but can be digitally created, and the scenery, active background and bright packaging are deliberately placed there via a computer in order to sell a product and make it look exciting to the consumer.

Album covers often incorporate this method of enhancement and editing so that they may portray an individual and unique idea for their style of music, this often tells the consumer whether or not they will like the music they are about to purchase. This particular album cover portrays light and contrast well and draws the main attention to the centre of the album cover.

This image of a comic strip has been edited with computer software, the is a before and after picture that shows a changed in size, lighting, brightness, sharpness, colour, and the removal of writing from the original comic strip. You can see clearly from these two images that the second version is more clearer and has a lot more definition that the first, this shows how digitally editing can help to improve upon images in way that pencils, paintbrushes and art supplies can not.

Oliver Ponsonnet.

Oliver is a French digital artist who works with portraits of transformed men and women into portraits of creepy, fantasy nature. I love this work because the transformation is natural and the outcome is dark and mysterious leading you to question the meaning. The portrait is called “Mr.Bone” and is considered to be a practitioner of medieval voodoo.

Jon Measures.

Jon Measures uses a variety of techniques within his work, including mixed media and heavy range of digital imagery, there is a a huge variety of layering, colour contrasting and texture that all together depicts the history and environmental atmosphere through the use of popular culture (popular logos, food chains, landmarks) and colour.